Reasons why you should be visiting exhibitions

• China is now the world's sole manufacturing superpower and the second-largest consumer market globally, which makes it possible for you to:
• Understand the ebb and flow of your industry
• Understand what appeals to customers
• Gain insight into competitor’s methods
• Stay attuned to new product launches
• Stay updated on new trends
• Meet potential clients
• Fill the reality gap.

Tips on how to make the most of an exhibition as a visitor

• Pre-Register. Entry to the most exhibitions are free for visitors, and you can pre-register it online. To do so, you need to register with your phone number, and you receive a text message with a confirmation code. (+86 - Chinese phone number often required)
• Plan Ahead – Research the companies attending and look at what they offer.
• Set up appointments.
• Take a stack of business cards.
• Bring other members of your team. Overcome the language barrier and read between the line.

The benefits of exhibiting at a trade fair

Trade fairs are a great way for small businesses to be seen by bigger brands, to engage face-to-face with potential buyers and to build up their industry connections, as well as get new orders of course.

Before the trade show

• Check your business is ready to exhibit at trade fairs
• Choosing the right trade fair to exhibit at
• Attending trade fairs as a visitor
• Set clear goals for your trade show participation
• Budgeting for your first trade fair
• Plan your exhibit in terms of your audience
• Do some pre-trade show marketing

Tips to maximize your exhibiting experience

• Leverage social media to create buzz
• For smaller spaces, get creative
• Use food to attract attendees
• Spread your brand with a giveaway game
• Host a photo booth to draw people in
• Have plenty of promotional literature on hand
• Debrief and follow up